Our agency handles twice the clients with the same tea

About Zenith Digital

Zenith Digital is a premier performance marketing agency helping e-commerce brands scale. As their client list grew, their manual processes for qualifying leads began to break, leading to wasted ad spend and a frustrated sales team.

The Challenge

• High volume of low-intent leads clogging the pipeline

• Manual lead scoring takes up 10+ hours per week

• High Cost Per Acquisition (CPA) due to untargeted ad spend

• Inconsistent data sync between marketing ads and CRM

• Sales team wasting time on "junk" prospects

• Lack of real-time insights into customer intent

The Goal

• Automate the lead qualification process

• Increase the ratio of Sales Qualified Leads (SQLs)

• Lower the overall Cost Per Lead (CPL)

• Provide predictive insights for future campaigns

• Create a seamless handoff between marketing and sales

The Solution

• Deployed Luminary AI to analyze visitor behavior patterns in real-time.

• Integrated an AI-driven predictive scoring model that ranks leads from 1-100 based on intent.

• Automated the filtering of "junk" data, ensuring only high-intent prospects reached the CRM.

• Used Luminary’s PredictTrack to optimize ad bidding toward high-value audiences.

• Set up instant AI-generated lead summaries for the sales team to review before calls.

Conclusion

Zenith Digital stopped chasing "noise" and started focusing on "intent." By implementing an AI-first qualification layer, they didn't just increase their lead volume—they transformed the quality of their entire pipeline.

By shifting from manual guessing to AI-driven precision, they reduced their CPA by 40% and allowed their sales team to close deals faster than ever before.